David Bowie And The Return Of The Music Video
Fans watching music movies on YouTube and Vevo can be offered with cinema-fashion age certificates from Thursday. The-Dream is thought for being a bit raunchy at times, but this clip takes it excessive with a woman actually having fun with his music while in bed.
The title track sequence, filmed in black-and-white, is arguably one of the prime archetypes of the fashionable efficiency-model music video, using rhythmic cross-chopping, contrasting long shots and close-ups, and strange shots and camera angles, such as the shot 50 seconds into the tune, through which George Harrison’s left hand and the neck of his guitar are seen in sharp focus within the foreground whereas the fully out-of-focus figure of John Lennon sings in the background.
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Director X and Kendrick Lamar reimagine the traditional G-funk video as a burst of kinetic energy, and they film it in the sort of side ratio that instantly recalls cell-phone police brutality videos.
But as MTV began to retreat from taking part in movies in the early 2000s, main-label budgets set aside for music movies shrank — gone have been the Hype Williams extravaganzas, the multimillion-dollar Michael Jackson and Madonna event videos.