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What the Google Penguin 4.0 Update Means for You

With search engine optimization being the best marketing tool there is, many website owners are trying their best to enhance the rankings of their sites. A good number of them, however, use black-hat techniques for such purposes. Note that search engines usually prohibit such tactics because they give such sites an unfair advantage over the rest that use allowable methods. Well, search engines have not been silent on the issue as they keep tracking and penalizing such sites to prevent the practice from becoming rampant. That is why you will hear of search engine updates every once in a while. Here is a look at what the latest updates by search engines mean for you.

The adverse consequences of using spammy links are now immediate, meaning that your site will get penalized much faster than was the case in the past. The converse situation also leads to instant rewards for your website as you may notice that you have moved a few spaces higher in search engine result pages (SERPs).

The most current updates will be continuous, so it will be hard to use black-hat techniques in the future. For many site owners, it may be a good time to use new domains that have no link reputation instead of spending time and money on their old ones.

Several years ago, your site could remain penalized for several months or years even after you carried out the steps needed to eliminate the use of black-hat techniques. Site owners who were in such situations found it unfair for them to continue suffering such consequences even after making the changes needed. However, your site will be freed immediately you implement white-hat techniques with the latest updates in place.

If it is just a single page that is spammed, the demotion will affect it only. Spamming in the past affected the whole site regardless of the number of pages with the prohibited features. For someone with a page of two that are spammed, it will be easy to effect the changes needed.

The use of outdated SEO tactics and failure to update your website will not go well with the updates in place at the moment. Mostly, sites run by industrial manufacturers will suffer most. Therefore, updating your site and using the most recent SEO tactics will no longer be optional.

With the updates in place, using quality content will enhance your site’s rankings. Here, the term content refers to videos, images, and text. In addition to making use of those you have ignored in the past, you also need to ensure that site visitors find them relevant for their purposes.

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