Learning The “Secrets” of Videos

Pointers for Choosing Stock Music for Your Videos The minute you’ve got your video in the can and you’re prepping for the edit, one of the first questions to come up is, “What music should I use? Looking for the right music for your video project is generally a tough process – especially when a client who likes to be involved! But of course, nothing is undoable for someone who has a passion for creating premium videos. Here are helpful tips: Define the track well ahead.
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Defining your choices at the start of the production process will put you a step ahead. Planning ahead allows you to get your client’s approval early on, work with the music at a comfortable editing pace, and remain within budget. You’ll hate production surprises, especially when they involve cash. Planning minimizes issues later on.
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2. Look for a fit. Unless you’re actually trying to use contrasting music (such as a classical track for a fight scene), it’s best to pick a track that matches the feeling of your video or scene. Think of your target viewer. Jazz and blues may not be appreciated by teenagers, but it’s probably perfect for yuppies. 3. Decide which is appropriate – with vocals or without. Vocals are generally best for films and montages, but they tend to be distracting under dialogue. If you decide to use a vocal track, make sure it’s in line with what’s going on in the particular scene. 4. Decide between music library and original composition. You can use tracks from a royalty free music library or hire a composer to score your project, depending on your project. However, remember that original compositions are costly, while royalty-free music is more cost-effective and still high-quality. In any case, never use copyright or commercial tracks to avoid staggering costs and legal battles. 5. Choose tracks composed from real instruments. Avoid music that uses digitized instruments and effects. They sound very cheap and unprofessional. Always choose real, organic instrumentation. 6. Work around duration limits. Don’t feel restricted by the track you have chosen! Instead, look for ways to make it right for your video – cut it up, loop sections, etc. 7. Decide between end-to-end and bookended. In most cases, music is more powerful when injected from section to section in the video to accentuate certain points. Music that is forced all throughout can cause viewer fatigue. End-to-end music may be right for montages and demo reels, but a bookended or sporadic approach usually works better for corporate videos. Finally, when going with a bookended approach, stick to one track that you will use both at the opening and at the closing of the video.

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