An Ultimate Guide on Growing Your Fanbase on SoundCloud
You probably know that SoundCloud is one of the best and most convenient platforms for discovering and sharing music all across the globe.
At the same time, it allows several significant artists such as Post Malone, Kygo and Fetty Wap, among others to be discovered by labels.
However, why is it so great for a musician?
In the world of social media, SoundCloud is considered as LinkedIn of the music world, because it is an entirely specialized social network where music professionals, as well as their fans, can meet, get access to latest releases and enjoy content before these songs enter record shelves.
Similarly, like any other platform in which you can buy Spotify plays, you can also purchase virtual plays for SoundCloud, but you have to create a relevant strategy that will increase the overall engagement on your tracks so that you can appear more attractive than before.
It is essential to understand that by using this particular social platform, you will be able to find listeners for your specific genre that you are playing.
It features approximately 175 million active listeners, which is twice more than Spotify, and most of them are keen to listen to new and quality content.
Apart from fans, you can meet other musicians, A&Rs, Producers, label representatives, venue owners, music managers, radio hosts, influencers, as well as other people within the music industry.
It means that this particular social network is one of the best ways to meet people across the globe, to find connections as well as team up with people so that you can build your following by getting the appropriate amount of influencers that will enjoy your music altogether.
1. Always Use Relevant Name
Since a display name is the first thing people will notice and engage with, you should remember that it represents you as a brand, and if you create a confusing and irrelevant name, you will get a smaller number of fans in general.
For instance, imagine that you hear some song when you are outside, and you notice that it is someone you like for example, DJ Rocker.
The first thing that you will do after hearing that particular song is to check his/her SoundCloud profile so that you can listen to other songs as well.
Imagine that you cannot find him because he created a completely different name that stands out from his perspective and what he wishes for people to learn. Besides, after hours of searching, you find him using an utterly different name.
You can understand that lousy naming choice can make your profile impossible to find by both SoundCloud and Google searches. That is why you will reduce the number of followers, even though you feature great songs and exciting content in general.
The best way to avoid this particular problem is to optimize your profile name and implement it in URL because you have to be transparent so that people can find you through search engines.
You should pick a name that will match with a known brand that you wish to represent with your music. It does not matter if you are a musician or a band; you should choose a unique and memorable stage name.
By watching this video: https://www.youtube.com/watch?v=dXinFm2tShQ you will be able to learn more on how to boost your SoundCloud career.
2. Add Relevant Links
Since the SoundCloud is a social network, you can get to numerous people, but we live in the world filled with multiple social platforms, which is why you should interconnect every single one of them.
Even though SoundCloud is the best choice because you will be able to host your music with ease, but you should implement other social networks as well so that you can drive your fans from SoundCloud to visit your FB and Instagram page and vice versa.
The best way to drive your traffic towards your other social pages is by adding links to other platforms on your profile. You will be able to do it by entering the edit, and you will find the Add Link button that will help you along the way.
Most people around us are using social media platforms, and it is good to share them so that you can make yourself more visible and transparent to potential listeners.
You should also focus on major networks such as YouTube, Instagram, Facebook, and Twitter as well as adding your official website, which will increase the levels of professionalism you are presenting further.
Apart from implementing social pages and platforms, you can add other links as well that will help you boost your marketing efforts. You can add links at bio section so that people could enter and purchase your song while they are reading about you.
You have to think about biography and create valuable and relevant content that will be interesting, informative, and appealing.
Therefore, you have to highlight why have you become an artist as well as focus on things that you wish to achieve, where you are from, what do you do, and the recent accomplishments.
You should also mention notable venues you have played as well as labels that you were associated with.